Before we get started, I have a question for your: what do you see when you search Google for the name of your company or business or even your upcoming startup? …… I thought so, the search results are not impressive at all. According to Google, many
consumers use the web to search for local businesses – and if the majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter the size of your business or industry it belongs to.
Let’s start with a simple cinereal: –
Ms. Bella is a distributor of tailored products since past couple of years. Recently, she met a potential customer at a wedding event for which she had designed all the outfits of the event where she explained what she did and how she did it. After explaining the customer show interest and requested for a quotation. She sent the quotation to that customer.
After receiving that quote, the first thing that customer did was to google Ms. Bella’s company name. He was hoping to find more about the company, its product range, and the details of existing customers. Guess what, he found nothing.
That customer just couldn’t build enough confidence to do business with Ms. Bella and eventually stopped responding to calls.
Does this story sound familiar to you? I thought so, you probably do not have any online presence, or maybe it’s just weak and to your potential customers, your company does not exist!
Am sure by now you are asking, why is it important to have an online presence?
Well, isn’t it obvious? Nowadays, everybody turns to Google before making any purchase decision.
If you send a simple message about what you do to anyone you’ve recently met, chances are – he will try to find more information about you. That could be from anywhere but nowadays Facebook, Twitter, or Google could be their starting point for one to search for your company or business.
People do this because they want to get comfortable with you before doing any business and to do that, they will try to find as much information as possible from various sources.
When done right, an online presence can help you establish a credible brand image, spread awareness about the products/services you are selling and get you more customers.
How is it done?
I have prepared a few and simple steps on how you can create a perfect online presence for your business. Of cause Some steps are mandatory for it to be successful if well followed and done right.
So, let’s dig in: –
1. A website
All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need.
Wondering Why you need a Business/Company/Personal Website, Follow this article to know why?
But in brief, a basic website is quite simple to set up with our help of cause. Users enjoy visiting websites that are appealing, easy to navigate, responsive, and self-supportive with highly integrated services. Our team does exactly that, making an outstanding first impression with speed, accessibility, and reliability.
At Interlet we offer web services right from website UI/UX, content writing, development and integrations, maintenance, and hosting.
Our website Design and Development plans include Starter, Personal, Standard, Business and Company, Organisation, Enterprise, Executive and Corporate – see our Website design and development Plans
With our website development plans, all you have to do is sit back, relax and let us do all the heavy lifting and I assure you won’t regret it.
2. Search engine optimization
Once you have a website, it’s vital that it can actually be found by search engines. After all, consumers use search engines to research a product, service, or business before making a decision.
To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.
In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown:
What: The purpose of SEO is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results.
Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.
How: Using search-engine friendly methods to improve your website ranking.
Who: Everyone – anyone who has information that people want to find on the internet should be using SEO techniques.
When: All the time – SEO is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your SEO.
Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information.
Here is a simple guide on SEO by Brian Dhikusooka, an SEO expert at Interlet Limited How long does SEO take to work for a brand new website?
3. Social media
Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers, and other interested parties to engage easily via a channel that plays an important role in their everyday lives. Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook and Twitter will serve a purpose for almost any Business especially here in Uganda – it’s a great place to post news, tips, photos, and videos and ask and answer questions.
In addition to Facebook and Twitter, you might find Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare helpful. Make sure to research available channels and find out if they will work for you. Instagram, for example, is a photo-sharing network, so it works wonderfully for businesses selling ‘beautiful’ products such as jewelry, food, or housewares. It’s important to consider your target demographic. With Instagram, you’ll also need to keep a smartphone handy to properly access your account and engage with your audience.
Once you’ve decided which social media channels to use, get a clear idea of the kind of content you can share. The more compelling and engaging your material is, the more likely your followers will like, comment, and share your posts. Engagement is key to promoting your brand – not only will it make you more appealing to existing customers, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your brand and intrigued by what you have to offer.
When they do this, they’re engaging with your brand and their networks (friends, family, colleagues) are seeing that engagement and may be prompted to check you out for their own needs.
4. Lastly but not least, be patient
Having asked you to keep track, it is also important to ask you to be patient. It may sound contradictory, but they are two different concepts that both have their places in this journey. If you’ve been able to do all the aforementioned points, having a strong presence on social media is imminent. However, you must be patient enough to see it happen and not set unrealistic expectations.
You can experiment.
Since there is no hard and fast rule to these things, don’t be afraid to play around with your methods, in the beginning, to see what works best for you and your audience. Over time, you will learn what works for you and what doesn’t.